Don't we all crave good food? Food that nourishes the body, the mind, and the soul? Good food should have a pure history. We should be able to trace where it comes from and how it was grown. Do you know where your food comes from? Whose hands have plucked it from Earth? I want to know - and I think I am about to get closer to the answer thanks to a new friend. A farmer of sorts and a true gourmand.
In my years of questioning, researching, and listening to successful people I have learned nothing creates success like passion. Passion drives us to get better answers. To understand bigger questions. Mike Geller, founder of Mike's Organic Delivery, is full of passion. He is passionate about education, farming, health, and wellness. Those passions have driven him to create a brand that commands respect and elicits happiness from those who truly love food. He cares about who he partners with and it shows in the product he delivers. The product he delivers is fresh fruits, vegetables, eggs, meats, chicken, and cheeses. They are dropped at your door with a wink and a smile. You taste and then you know you are giving your family good food.
Mike's Organic came to visit this week and I was overwhelmed by the beauty of the fruits and vegetables in the basket he delivered. The corn on the cob was so ripe and sweet that I ate it raw right off the cob sans-cooking. The golden beets, when sautéed, tasted like candy. The carrots un-peeled were the perfect snack for the minis. And the heirloom tomatoes were bursting with flavor. I was - in heaven. Friends had told me Mike was not-to-be-missed. They were right. Get to know him. I venture to guess you'll want him and his company in your life too.
How and why did you start Mike's Organic?
I started Mike’s Organic a little over 3
years ago (we’re in our 4th Summer Season) and my focus has always been to
bring great food to great people, support local farmers, and help consumers
reconnect with their food, a connection that has been almost entirely lost over
the past 20 years in this country. It has been an incredible adventure.
5 years ago
I quit my job in advertising and spent over 3 months living in the Kalahari
Desert in Botswana. I was helping to build a photographic safari camp and spent
the entire time with almost no contact with the outside world.
When I was in the local supermarket in Maun,
I noticed that all of the produce, eggs, vegetables, fruits, looked better than
they do at any supermarket in America. 3 Months later I emerged from the Bush,
was in unbelievable shape, and also filled with questions about our food system
in this country.
After spending almost a year working on
farms (Stone Barns in Pocantico Hills, NY), studying agriculture in the
Northeast, and immersing myself in the culture of sustainable farming, Mike’s
Organic Delivery was born.
Mike Geller
What is your service and what do you deliver?
Mike’s Organic operates under a very simple
premise. We believe that food tastes better, is more nutritious, and cleaner,
when it is grown locally, and by farmers who care about the end consumers of
their products.
Every week we visit up to 12 different
small, local (within 55 miles), sustainable farms and bring all types of food
to people in their homes.
You can either sign up for the remainder of
our season (approx 13 weeks) and do one of our Full Season Packages, or just
order on a week to week basis as you need. Whatever works best for you!
We source only from farms that we have
partnered with and offer: Fruits, Vegetables, Pasture Raised Beef, Pork,
Chicken, Lamb, Cheese, Pasture Raised Eggs, and Raw Local Honey.
What farms do you work with?
We work with some awesome farms, some of
them are:
·
Hepworth Farm- Certified Organic
Vegetables, IPM Fruits
·
Sepe Farm- Pasture Raised Lamb
·
Hemlock Hill Farm- Pasture Raised
Beef
·
Meili Farm- Pasture Raised Pork
·
Pigasso Farm- Pasture Raised Chicken
·
Pine Hill Farm- Pasture Raised Eggs
and Raw Local Honey
·
Sprout Creek Farm- Cheese from
Pasture Raised Goats and Cows
All animals are antibiotic and hormone FREE
and are out on pasture all day, they behave as they have for hundreds of years
and are treated with respect, something that is very important to the farmers
and to us.
Why is it important that we teach our children to eat fruits and
vegetables and to help them understand where they come from?
I have been in thousands of kitchens over
the last 3 years, talking to parents about food, how it’s grown, etc. One of
the most amazing aspects of what we do is the connection we are able to build
between children and their food.
For most kids, there is no story behind
their food. It is wrapped in plastic or shows up on their plate and there is no
connection with it at all. There is also very little flavor in supermarket
produce.
When we show up with a box of fruits and
veggies and explain to the children, even very young ones, that a farmer grew
these carrots just for them, or picked these cherry tomatoes this morning, it
helps to establish that connection.
I can’t tell you how many emails I’ve gotten
from moms saying “My son eats Kale Chips now!” or “My daughter is eating cherry
tomatoes instead of Sour Patch Kids!”.
When children learn to eat and like fruits
and vegetables at a young age, it shapes their eating habits for the rest of
their lives.
There are a lot of myths out there about organic? Is your stuff
truly organic?
I’m not really a big believer in the “USDA
CERTIFIED ORGANIC” label on most items you see in the supermarket. Certified
Organic Gummy Bears? No thanks.
A certified organic tomato from Mexico in
February does not mean that much to me, personally. What I want to know is,
where was it grown, who picked it, what were the farmer’s growing practices?
Can you get any of this information from that label? Next time you are at the
supermarket and buy a Certified Organic Fruit or Veggie ask the produce manager
“What farm is this from?” See what he or she says.
We have chosen to work with farmers that do
things, what we call, the right way. Some of our items are Certified Organic (all
our vegetables are), but we are more interested in how they actually grow
things. Many times farms that are not “Certified Organic” are growing at higher
standards than large Certified Organic Farms but can’t afford to get certified
or don’t agree with certain premises of Certified Organic.
Again it is all about the connection with
the food and being able to directly ask the person growing your food the
important questions you want to ask. Mainly - should I be feeding this to my
kids? The answer with our farms is yes!
Sounds great but does it cost a lot more than buying stuff at
the grocery store?
You would be surprised, but I have many,
many clients who have told me how much money they save using my service. There
are several reasons why.
1. You don’t go out to eat as much.
2. You have more nutritious, filling meals
and feel more satisfied.
3. Our produce is so fresh, so it lasts
longer, and you end up throwing less away.
We have also done cost comparisons with some
of the large organic super markets and found that the value of our $50 Mixed
Fruit and Veggie Basket is closer to $60-$70 if you were to buy the items at
the supermarket.
There are some items from local farms that
are more costly than if you bought them at the supermarket, but they taste so
much better and are so much better for you. If there is one place we should not
be SO consumed with price it is the food we put into our bodies.
What else do you provide your customers with aside from the food
products?
When you order Fruits/Veggies from us you
don’t pick them out, we talk with the farmers every week to determine what they
are picking, and what is freshest. That is what we deliver to you. We then bring you a $50 Mixed Fruit and
Veggie Basket that contains 9-10 different items.
Since you will sometimes receive items or
varieties you are not familiar with, we always provide you recipes for what you
are getting, so you always know what to do with your produce!
Besides the recipes, we do everything in our
power to make sure that you are happy, healthy, and taken care of. Our job is
to make something that is inherently inconvenient (sourcing quality, local
foods) and make it convenient for busy parents who might want to drive to a
dozen farms each week, but don’t have the time.
How is the crop looking for end of summer/fall?
Is fantasterrific a word? If so, then it
looks like that.
All of the best produce is coming in now and
over the next 13 weeks we will have everything from: Peaches, Plums,
Nectarines, Apples, Pears, Concord Grapes, Sweet Corn, Heirloom Tomatoes,
Cherry Tomatoes, Eggplant, Cucumbers, Zucchini, Squash, Pumpkins, Broccoli,
Brussels Sprouts and more!
Where can people learn more about you and the service?
* Sign me up. The Sent is fully on board and ready for my next basket.
** Stay tuned because Mike will be back on the blog regularly with:
- Kid-friendly recipes
- A full-on cook off where we see how Mike's products hold up against traditional grocery store fare
- How to eat fruits and veggies within their natural seasons
